As hard as it may be, but letting travel of your web-site designing ideas and playing the customer may actually be of advantage in the long run.
I know the things you are saying, you’ve been in the world wide web designing business long enough to be familiar with what performs and will not doesn’t, what would my personal customer understand? Well after approaching web development in the same manner, I have unfortunately had no additional choice but for give in to my very best laid programs and adhere to the would like of my personal customers.
Engineering of good websites usually means that it has to be attractive to the eye, along with being completely functioning to get Search Engine benefits, but finally it must display professionalism to get the business represented.
Complying with W3C Standards (W3C Markup Affirmation Service) meant for both HTML and CSS validation is paramount to good design and coding (but not required for good Yahoo PR, Let me discuss in later posts), so when designing we wish to use foundation HTML format and CSS text font like Tahoma 11pt, to create neat set up text and nice page image styles.
I will list some cases of exactly where letting choose has www.nigelandderekgetsnappy.co.uk rewards for both parties involved and just how in some instances actually triggered little or no website traffic for the web page.
Case Study 1 . Architectural Firm flash and font issues
Our buyer wanted the use of Flash elements to display a lot of architecture pictures with a good fade among images and changes to original CSS Font used Tahoma 11pt typeface and replace by Century Medieval 11pt, which is used in all their logos and architecture design work.
Because so many would know embedding Flash documents into your site results in W3C Validation undefined source inability, thus rendering the site Incorrect Markup. After explaining this, the customer were feeling the need to possess a graphical flash style picture far outweighed the importance of quality valid HTML Transition Markup. To them the look and notion of their internet site to their customers was much more advantageous than complying with all the W3C.
In addition , they wanted the Century Medieval font rather than Tahoma. By simply design 100 years Gothic provides a much larger typeface height than Tahoma and once used improved the webpage height larger than when using Tahoma thus leading to the site displaying with scroll bars the moment view beneath 1024 back button 768 quality, where recently it fitted in the whole site perfectly.
Eventually the customer realized the desired impacts they preferred and in the long run it is the buyer who definitely knows ideal.
Case Study 2 . Container supplier becomes boxed in
Our client had started out a new organization supplying cardboard boxes to get moving and packing. That they wanted a simple site with heavy visual image elements and minimum text in the home page.
Trying to explain to the customer the role of text based upon search engines effects and that having no readable text within the home page might limit the visibility, they choose style over outcomes. Why you might ask would a company limit their likelihood of being found on search engines? Well the question continue to burns with us too, but since mentioned earlier the customer constantly knows ideal and the decision was only theirs to make.
Their idea was straightforward, their website was merely to be utilized as a referrals guide and not the source of extra business, as their marketing strategies can be enough to garner consistent business.
Even today I even now wonder for what reason they limited their marketability and in particular their website which is generally online and may be searched at all times of the day.
And so in summary the very best laid plans of rodents and men (well in cases like this web designers) can be a say waste of good management seeing that what I own stated all along that customer usually knows finest and in the end they are the ones paying for the service thus sometimes it could be best to take a nap your weapons and acknowledge defeat.